eGuide: How IM is used in a Business
eGuide provided in .PDF format.
Download The eGuide: How IM is used in a Business today.
There was once a time when instant messaging was limited to use by only a few technologically-minded early adopters. Today, instant messaging is very much a mainstream pursuit, having been encouraged by the popularity of consumer apps.
However, it remains tempting to be sceptical about the usefulness of instant messaging (IM) in a business context. Such reticence is easy to understand, given that much of the corporate effectiveness of IM unfolds “behind the scenes” rather than in clear view of the customer or client.
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