Welcome to GX Summit 2024
A warm welcome as we kick off this exciting day together, centred around human centric business communications.
Our first session will explore the incredible pace of change we've witnessed in recent times. We'll delve into the delicate balance between human expertise and artificial intelligence, with focus on controls and governance. In these ever-changing times, how do we maintain human connection?
- A look at the agenda for the day
- A decade's worth of change in a month: Balancing people and AI
- Questions on ethics, truth and AI hallucinations
Business strategy and update
MD of Gamma Enterprise, David Macfarlane, will share insights into our business performance and strategic direction for the next 12 months, focusing on the key areas that demand our attention.
From our progress across Europe to establishing stronger strategic partnerships, David will have plenty to cover on what 2024 has in store for Gamma.
- Gamma's business performance and direction
- Key focus areas, including EU growth
- Importance of partnerships and retention
Keynote: Bernie Collins
Our opening keynote speaker, Bernie Collins, has over a decade's experience at the forefront of Formula 1. She is an accomplished strategy engineer, most recently employed as Head of Race Strategy for the Aston Martin Formula 1 team.
During her career, she has held senior strategy and performance engineering roles, playing a central role in the teams she has worked for. In 2023, Bernie joined the Sky Sports F1 broadcasting team, her race strategy expertise adding significant depth to the channel's coverage.
The Transformative Power of Humanising Cyber Security
Richard McPhee will be joined by Gamma’s Group Security Director, Amy Lemberger to discuss on how implementing and embracing a culture of transparency and trust can elevate your security strategy.
- Why a transparent culture translates into the most robust security measures
- The distinction between security regulations and actual practices, and why embedding security into services is crucial for building customer trust
- The necessity of consolidation to maximise the effectiveness of your cyber strategies and investments
- A comprehensive approach to security, incl. cultural values, regulatory compliance, service reliability, and strategic investment decisions
Interview: The Institute of Customer Service
Join Helen Bowman and Harriet Carr for an enlightening conversation with our guest from the Institute of Customer Service.
We'll delve into their latest Trust research findings and discover why trust is paramount in customer satisfaction and advocacy. This session will tie in with our CX strategy, emphasising how technology aligns with people and process
- The impact of trust on customer satisfaction
- How to align technology, people and process to achieve great CX
- Gamma's own customer experience transformation
Keynote: Dr Margaret Heffernan
Dr. Margaret Heffernan has produced programmes for the BBC for 13 years. She then moved to the US where she spearheaded multimedia productions before being named one of the "Top 25" by Streaming Magazine and one of the "Top 100 Media Executives" by The Hollywood reporter.
Margaret is the author of six books, the third of which being named one of the most important business books of the decade by Financial Times. Her TED Talks have also been seen by over 13 million people.